Soundpeats is a wireless earbud company. Their strongest unique selling point is their earbud’s battery life. It is significantly longer than most of its competition. This is why I chose battery life as the focus of the ad. 

I started the process brainstorming headlines so that I could come up with a visual. This led me to realizing that the charge time would last most people their entire day. This brought the idea of a brightly illustrated sun. One that would capture people’s attention. 

To create the ad I started by illustrating the sun graphic in Photoshop using my drawing tablet and the Photoshop brushes. I then experimented with blending modes and blur effects to get the right look. Next, I added the earbud with blending modes. To finish I brought the illustration into InDesign to add type and the logo. This project was a fun way to bring illustration into an ad.